Over 20+ years, I’ve served digital and brand services to a plateful of amazing food and drink businesses – B2C and B2B, and across the following categories:
Beers, Condiments, Dairy, Desserts, Fruit & veg, Eggs, Energy drinks, Fair-trade, Charity, Foodservice, Free-from, Health, Juices, Luxury retail, Chef, Foodservice, NPD, Plant-based, Preserved, Co-operative, Ready meals, Snacks, Tea, Vegan, Wine, and World foods.
A selection of my past projects is below. These are just a selection, and like an iceberg, each has much more under the surface. To find out more, click the talking turkeys and connect by phone, email or social platforms.
Fortnum & Mason Plc
For three centuries Fortnum & Mason Plc has inspired Londoners and tourists with the world’s most fabulous foods. Our brief, as part of their major store and brand refurbishment, was to create packaging designs with contemporary twists on Fortnum’s Georgian magnificence and fine food values.
I like to find a great story in products and tell it through design. So, my team and I put food-inspired Neoclassical stories at the heart of the new packaging designs.
Slice a pickled walnut in half, and you’ll find it resembles a wall pattern typical of the Etruscan style. Our fiery Chinese stem ginger was inspired by the magnificent beast that once sat on top of The House of Confucius in Kew Gardens. And so the story goes on…
Richard and his team showed us an excellent understanding of our brand, together with some highly creative and well-executed design. Fortnum & Mason Plc. Design and Retail Marketing Manager.
For this program of work, my team was rostered alongside two world leading branding agencies – Pearlfisher and Williams Murray Hamm. We redesigned over 20 ranges across 150 SKUs in less than 18 months.
Chef Marc Fosh
Michelin Star Chef Marc Fosh is the UK’s most exciting culinary export. I was asked to conceptualise three product ranges for the FOSH Boutique Gastronomica in Palma, Mallorca. I then developed and launch branded products for the first range of cook’s essentials.
To create the Cook’s Essentials range, we sourced and selected excellent rices, pastas, Arbequina olive oil, aged balsamic and flor de sal. We created an iconic contemporary identity inspired by the chef’s presentation style and product shapes and colours. To impart personality and communicate quality, we created the chef icon. And, to finish, we set the designs on the white backdrop of the chef’s serving plate.
The work was broad and involved range conceptualisation, product sourcing and screening, visual and verbal brand identity, packaging design and artworks, structural packaging, and content creation.
Richard’s broad involvement in our business resulted in an excellent range of FOSH products with branding that is bold and stylish, and that jumps out as you walk through the store. Chef Marc Fosh.
FareShare is the national charity that redistributes surplus food across the UK to charities and community groups that turn it into meals for vulnerable people.
FareShare wanted to modernise their identity to build on their existing image, and communicate the caring contribution the organisation makes to people in need.
My team and I progressed through a classic staged project from stakeholder research, through identity creation, and application across touch points. FareShare’s identity is much-loved, and has stood the test of time.
Richard knows how to get to the heart of a brand brilliantly. He and his team enlivened our plans for the organisation and the new identity has received powerful positive reactions from all who have seen it. Marketing Director, FareShare.
Clarence Court supports traditional breeds kept in their natural environment, and the eggs are a favourite amongst chefs, consumers and the media. We were asked to redesign the packaging for existing and new products and marketing materials.
The Old Cotswold Legbar and Burford Browns are famous for their pastel and deep brown shells, so the eggs became the heroes on-pack alongside the newly illustrated hens. We re-worked elements of the previous packaging to transition to the new design, and applied the design principles across innovative egg products.
The newly designed egg packs have outperformed on every level – sales volumes, retailer reaction and the effect on Clarence Court’s profile as the UK’s leading premium egg brand. Adrian Gott, Clarence Court
Claire’s Handmade make exceptional hand made preserves. After establishing a strong business with home-grown designs, I was asked to elevate the branding as a foundation for growth in a mature market with low barriers to entry.
The new branding brings creativity, and hand made production to life. The hands form the centrepiece of the logo that, on-pack, is printed in silver foil within the differentiating product-coloured pattern work.
Alongside designing the range labels and various marketing materials, I built the business’ first eCommerce website; it served its purpose very well but has since been superseded.
Richard guided us expertly through our rebranding project and delivered wonderful results. We now have fantastic looking jars, renewed confidence in our brand and a significant sales uplift – one customer went from a few hundred to 25,000 in a single order! Director, Claire’s Handmade
Summer Isles Foods
Summer Isles Foods was a long-established Scottish smokehouse. At a time in recent food history when consumers started to explore artisan regional producers, Keith Dunbar’s smokery in Achiltibuie was amongst the most admired. The previous branding was holding back potential, and I was asked to re-brand the range to build on 25 years of perceptions and present a new image to existing and new trade customers.
A review of Keith’s hand-written guest book showed the business’ most evocative visual asset to be the view over the Summer Isles. We stylised the photograph to present an emotive and iconic brand image. The logo was re-designed to incorporate the recognised croft icon into a bolder mark and a map and salmon slicing image created for the back of pack.
All part of everyday food language nowadays, but back in the day it was innovative.
We worked with Richard because he showed an excellent understanding of what the Summer Isles Foods brand represents and how to portray that on pack. He also knows a thing or two about food, which helps. Keith Dunbar, Summer Isles Foods
The Tanfield Food Company manufactures ready meals that are pre-cooked in pouches, ready for heating at home. The business wanted to re-position their It’s a Free World range clearly into the free-from category. A name was required, and focus groups were part of the process.
Within a tight timeframe, my team and I re-named and re-positioned the range directly into the free-from heartland. The designs were researched, developed, and applied across eight launch products. We art-directed the photography with honest presentations of the pack contents. We applied the new branding across packaging, exhibition panels and literature for launch at SIAL.
Working to a tight schedule, Richard and his team played an invaluable role in re-positioning our free-from range. The new branding has been very well received by all. Marketing Development Manager, The Tanfield Food Company.
To capitalise on the new HPP cold-pressed technology, the team behind AARTIZEN wanted to launch a range of juices for retail. I was asked to assist in the product design and create the brand and packaging design.
I helped the AARTIZEN team through the manufacture scale-up process. I created a contemporary brand and differentiated labels for the four juices. Working with illustrator Hennie Haworth, we hand-lettered the logo and front of pack elements, created the quirky ingredient illustrations and enlivened the technology with the pressed words icon. Silver foil highlights at the top and base of the label finish the presentation with a competitive premium feel.
After working with Richard I have a fabulous brand and products that are loved by one and all, and I’m ready to build my business. Director, Aartizen.
Patriarch Wine Agencies
The wine brand Chat-eu-Oeuf brought a new quirky genre to the category. The team at Patriarche registered the trademark Raisin d’ être to capitalise on the trend with ‘Raison d’ être’ meaning ‘the reason for being’ and the French word for grape being ‘raisin’.
We created Jean Claude & Marie Bee – two buzzy brand ambassadors to bring a story to life. The two friendly workers buzz around the sunny vineyards of the South of France finding the finest grapes. Jean Claude proudly presents a bunch of grapes to Marie who sips the delicious, soft and juicy blend. Their charming French personalities are appealing and unique, eye catching and engaging.
We are all a-buzz about these new designs; they bring our name and concept to life brilliantly! Marketing Manager, Patriarche Wine Agencies
Bees are symbolic in France and especially Provence. Throughout history, the bee has been a sign of industry, creativity, wealth, diligence and eloquence. Napoleon used them to symbolise his empire after his coronation in 1804 with bees embroidered on his silk dressing gowns.