Research & development

Search Listening

Google helps ordinary people learn about the world. And, the searches they make in the quest for knowledge are revealing.

In his book Everybody Lies former Google data scientist Seth Stephens-Davidowitz suggests Google searches are the most important dataset ever collected on the human psyche.

In a food and drink Search Listening project, I will analyse Google’s vast dataset of searches and trends around your business and category. We then use this, to complement other research techniques, and give a more insightful foundation for product, brand, content and communications development.

Data Provider

I use Ahrefs – the leading tool for SEO and search insights that is trusted by marketers from the world’s biggest brands.

Ahrefs crawls the entire web 24/7 (much like search engines do) storing petabytes of information about live websites — how they link to each other and what keywords they rank for in search results.

Every 24 hours the Ahrefs content index discovers 30 million new pages and updates metrics for 350 million pages. The Ahrefs Keyword index contains 11.6 billion keywords across 10 search engines in 229 countries. And, Ahrefs boasts the world’s largest index of live backlinks, updated with fresh data every 15-30 minutes.

Ahrefs is powered by seriously big data. Contact me to discuss how we can make it work for your food or drink business.

Get Started

To discuss your requirements, click the turkeys and connect by phone, email or social platforms.