There is always another business knocking at your consumer or retail partner’s door.
Whatever stage your business is at, success is about optimising the relative potency of its similarities and differences compared to your competitors.
Analysis of those competitors yields a goldmine of insights to inform your SEO, brand and product strategies.
My SEO-led and brand-led competitive analyses give you the data and actionable insights to enable you to beat your competition hands down.
SEO Competitive Analysis
My SEO-led competitive analysis covers:
Brand Competitive Analysis
My brand-led competitive analysis covers the following aspects of your top competitors:
I use Ahrefs – the leading tool for SEO and search insights that is trusted by marketers from the world’s biggest brands.
Ahrefs crawls the entire web 24/7 (much like search engines do) storing petabytes of information about live websites — how they link to each other and what keywords they rank for in search results.
Every 24 hours the Ahrefs content index discovers 30 million new pages and updates metrics for 350 million pages. The Ahrefs Keyword index contains 11.6 billion keywords across 10 search engines in 229 countries. And, Ahrefs boasts the world’s largest index of live backlinks, updated with fresh data every 15-30 minutes.
Ahrefs is powered by seriously big data. Contact me to discuss how we can make it work for your food or drink business.