Growth Strategy

There is always another business knocking hard and repeatedly at your consumer or retail partner’s door.

Whatever stage your business is at, success is about optimising the relative potency of its similarities and differences compared to your competitors.

My SEO-led and brand-led competitive analyses give you the data and actionable insights to enable you to beat your competition hands down.

SEO Competitive Analysis

Your competitors are a goldmine of information to inform your SEO strategy and help improve your website’s organic traffic.

My SEO competitive analysis covers the following aspects:

> Your main competitors in search alongside in business (they may differ)

> Your competitive landscape with key SEO metrics, to assess how much catching up you have to do

> Backlink growth analysis, to assess your competitors’ link-building activities

> Websites that have linked to your competitors the most, so you can assess them for your own outreach

> Your competitors’ broken pages, so you can produce better content and reach out for backlinks to your live page

> Your competitors’ organic keywords to assess and improve your own keyword strategy

> Your competitors’ features snippets, to assess if you could achieve results for this SERP feature

> Your competitors’ keyword content gaps, so you can create and promote content to fill those gaps

> Your competitors’ most popular content so you can create better, promote harder and improve rankings

> Your competitors’ most linked content so you can create better, promote harder and improve rankings

Brand Competitive Analysis

My brand-led competitive analysis covers the following aspects of your top competitors:

> Brand positioning

> Brand story

> Brand architecture

> Brand identity design

> Packaging and label design

> Verbal identity

> Proposition, features and benefits messaging

> Synergy and support of branding to product

> Use of imagery, video, illustration and graphics

> Branding application across traditional and social media, and marketing materials

Data Provider

I use Ahrefs – the leading tool for SEO and search insights that is trusted by marketers from the world’s biggest brands.

Ahrefs crawls the entire web 24/7 (much like search engines do) storing petabytes of information about live websites — how they link to each other and what keywords they rank for in search results.

Every 24 hours the Ahrefs content index discovers 30 million new pages and updates metrics for 350 million pages. The Ahrefs Keyword index contains 11.6 billion keywords across 10 search engines in 229 countries. And, Ahrefs boasts the world’s largest index of live backlinks, updated with fresh data every 15-30 minutes.

Ahrefs is powered by seriously big data. Contact me to discuss how we can make it work for your food or drink business.