Over 20+ years, I’ve delivered digital and brand transformations for a plateful of amazing food and drink businesses – B2C and B2B, and across most categories.
I have a Diploma in Digital Marketing (DMI), an MBA in Innovation Management (Imperial), and cut my teeth in London’s world-leading marketing and web agencies working with brands like General Foods, Kodak, NatWest and Microsoft.
On my foodie plate, I’m trained as a chef (Leith’s), certified in plant-based foods (Chad Sarno/Rouxbe), qualified in wines & spirits (WSET), and in distilling (IBD). Along the way, I ran one of the UK’s top 40 hotel/restaurants, cooked in some outstanding Michelin Star kitchens, and studied Environmental Science, including agriculture and climate, in the wilds of West Wales.
I have worked across B2C and B2B in the following categories: Bakery, Beers, Condiments, Cooperative community, Charity, Chef-led, Dairy, Desserts, Energy bars/balls, Eggs, Foodservice, Fruit & Veg, Energy/wellness drinks, Fair-trade, Foodservice, Free-from, Health, Juices, Luxury retail, Plant-based, Preserved/smoked, Ready meals, Seafood, Snacks, Tea/tisanes, Vegan, Wine, and World foods.
My previous client list includes, in alphabetical order: Bakehouse (B2B), Bounce Foods (balls), Clarence Court, Claire’s Handmade, DRGN Drink, Dr. Sally Bell, FareShare, Fortnum & Mason Plc, Michelin Star Chef Marc Fosh, Hebridean Smokehouse, McCormick-Schwartz, Natural Balance Foods (Nakd), Paramount Seafoods, SugaVida, Summer Isles Foods, Tanfield Foods, Tropical Wholefoods, and more…
Systems & Data
I use a stack of world-class systems to build and rebuild websites. As the system is built, the effect on performance becomes greater than the sum of the parts.
I use Ahrefs – the leading tool for SEO and search insights that is trusted by marketers from the world’s biggest brands.
Ahrefs crawls the entire web 24/7 (much like search engines do) storing petabytes of information about live websites — how they link to each other and what keywords they rank for in search results.
Every 24 hours the Ahrefs content index discovers 30 million new pages and updates metrics for 350 million pages. The Ahrefs Keyword index contains 11.6 billion keywords across 10 search engines in 229 countries. And, Ahrefs boasts the world’s largest index of live backlinks, updated with fresh data every 15-30 minutes.
Ahrefs is powered by seriously big data. Click the talking turkeys to find out how we can make it work for your food or drink business.