About

Over 20+ years, I’ve served digital and brand services to a plateful of amazing food and drink businesses – B2C and B2B, and across most categories.

I have a Diploma in Digital Marketing (DMI), an MBA in Innovation Management (Imperial), and cut my teeth in London’s world-leading marketing and web agencies working with brands like General Foods, Kodak, NatWest and Microsoft.

On my foodie plate, I’m trained as a chef (Leith’s), certified in plant-based foods (Chad Sarno/Rouxbe), qualified in wines & spirits (WSET), and in distilling (IBD). Along the way, I ran one of the UK’s top 40 hotel/restaurants, cooked in some awesome Michelin Star kitchens, and studied Environmental Science in the wilds of Wales.

Systems Providers

I use a stack of world-class systems to build and rebuild websites. As the system is built, the effect on performance becomes greater than the sum of the parts.

SEO Data Provider

I use Ahrefs – the leading tool for SEO and search insights that is trusted by marketers from the world’s biggest brands.

Ahrefs crawls the entire web 24/7 (much like search engines do) storing petabytes of information about live websites — how they link to each other and what keywords they rank for in search results.

Every 24 hours the Ahrefs content index discovers 30 million new pages and updates metrics for 350 million pages. The Ahrefs Keyword index contains 11.6 billion keywords across 10 search engines in 229 countries. And, Ahrefs boasts the world’s largest index of live backlinks, updated with fresh data every 15-30 minutes.

Ahrefs is powered by seriously big data. Click the talking turkeys to find out how we can make it work for your food or drink business.