Websites optimised for search, user experience, conversion, and performance to supercharge your digital business.

Campaigns around competitive keywords, and compelling content to grow traffic and engagement over the long term.

Creative and effective brand, company and packaging identities to communicate and engage with your audiences.

Interrogate Google’s vast dataset to gain valuable insight for product, brand, content and communications development.

About

Welcome to my digital kitchen.

Over 20+ years, I’ve served digital and brand services to a plateful of amazing food and drink businesses – B2C and B2B, and across most categories.

I have a Diploma in Digital Marketing (DMI), an MBA in Innovation Management (Imperial), and cut my teeth in London’s world-leading marketing and web agencies working with brands like General Foods, Kodak, NatWest and Microsoft.

On my foodie plate, I’m trained as a chef (Leith’s), certified in plant-based foods (Chad Sarno/Rouxbe), qualified in wines & spirits (WSET), and in distilling (IBD). Along the way, I ran one of the UK’s top 40 hotel/restaurants, cooked in some awesome Michelin Star kitchens, and studied Environmental Science in the wilds of Wales.

Past work

McCormick-Schwartz, Fortnum & Mason Plc, Tanfield Foods, Bakehouse, FareShare, Michelin Star Chef Marc Fosh, Tropical Wholefoods, Paramount Seafoods, Clarence Court, Claire’s Handmade, Summer Isles Foods, Hebridean Smokehouse and more…

Beers, Condiments, Dairy, Desserts, Fruit & veg, Eggs, Energy drinks, Ethnic, Fair-trade, Charity, Foodservice, Free-from, Health, Juices, Luxury retail, Chef, Foodservice, NPD, Plant-based, Preserved, Co-operative, Ready meals, Snacks, Tea, Vegan, Wine, and World foods.

134

Projects Managed

51

Happy Clients

25

Web Developments

35

SEO Done

28

Brands Developed

321

Copy Written

385

Images Created

174

Illustrations Drawn

220

Packs designed

36

Logos Designed

46

Strategies Delivered

36

Collaborations

Free Reports

Six free website and SEO performance reports to inform your digital performance improvement.

Site Audit

Overview of your site's health score, various URL metrics, and on-site issues. Prioritised into errors, warnings and notices to help you improve website performance.

Top 20 Keywords

Spreadsheet of your website’s top 20 keywords and metrics including search volume, ranking difficulty, page traffic volume, your site’s ranking position and more...

Top 20 Backlinks

Spreadsheet of your TOP COMPETITOR’S top 20 keywords and metrics including referring domain/page site data, URL data and more...

Site Speed Test

Web-based diagnostic report of your site performance on desktop and mobile. Includes Google's three new page experience ranking factors – the Core Web Vitals.

Site Meta

Spreadsheet of your site-wide page meta titles and descriptions, to help you entice searchers to choose your page over other search results.

Responsive

A single view of your website home page across multiple screen sizes, to help you optimise user experience for the >50% of mobile-first surfers.

Systems Providers

I use a stack of world-class systems to build and rebuild websites. As the system is built, the effect on performance becomes greater than the sum of the parts.

SEO Data Provider

I use Ahrefs – the leading tool for SEO and search insights that is trusted by marketers from the world’s biggest brands.

Ahrefs crawls the entire web 24/7 (much like search engines do) storing petabytes of information about live websites — how they link to each other and what keywords they rank for in search results.

Every 24 hours the Ahrefs content index discovers 30 million new pages and updates metrics for 350 million pages. The Ahrefs Keyword index contains 11.6 billion keywords across 10 search engines in 229 countries. And, Ahrefs boasts the world’s largest index of live backlinks, updated with fresh data every 15-30 minutes.

Ahrefs is powered by seriously big data. Contact me to discuss how we can make it work for your food or drink business.

Food Thought

Digesting Digital

Complete the form below to sign-up to my newsletter ‘Digesting Digital’. Once a month I’ll send you tasty inspiration to help you grow your food or drink business online.