Want to transform and optimise your food or drink business online?

In Rich’s Kitchen, I serve:

  • Conversion-optimised WordPress Websites
  • Digital brand application / rebranding
  • Engaging business and product content
  • Powerful technical, on-, and off-site SEO
  • World-class strategies for online growth

So, let's talk turkey

Or, tofurky if you are plant-based


I’ve worked with a plateful of amazing food and drink businesses, B2C and B2B, and across most categories, see more below.

I have a Diploma in Digital Marketing, an MBA in Innovation Management, and cut my teeth in London’s world-leading marketing and web agencies working on brands like General Foods, Kodak, NatWest and Microsoft.

On my foodie plate, I’m trained as a chef, certified in plant-based foods, qualified in wines & spirits, and in spirits distilling. Along the way, I ran one of the UK’s top 40 hotel/restaurants, cooked in a few Michelin Star kitchens, and studied Environmental Science in the wilds of Wales.

* eCommerce site (WordPress, WooCommerce or stockist embedded)

* Corporate / brochure-style site (WordPress, no eCommerce)

* Application of existing branding

* Digital rebranding

* Marketing and app integrations

* On-site SEO / conversion optimisation

* Technical optimisation

* Google integrations

* Content audit / planning

* Content origination / refresh

* Business / brand / product content

* SEO-led content

* Health specialism / regulatory / Google EAT alignment

* Copywriting, editing

* Imagery art-direction, retouching

* Video production

* Graphics production

* Digital strategy

* Digital / SEO audit

* Keyword / search intent planning

* Keyword deck creation

* Live wireframe planning

* Buyer persona creation / journey mapping

* Competitive intelligence / positioning

* Analytics and reporting

DRGN asked me to rebuild their website for their next stage of growth. On-site commerce is reimagined with optimised links to DRGN’s online stockists. I created a new product/SEO-led architecture, all content, and translated the brand’s existing marketing materials to the new digital design.

Stockist-linked commerce site; creative application of existing branding; business, brand, product and SEO-led content; health copywriting (regulated claims); imagery and video co-creation/optimisation; eMail marketing setup; Google integrations.

Rich has transformed DRGN’s website and has been a pleasure to deal with. He goes that extra mile to deliver ideas and solutions, and his attention to detail is extraordinary. I’m delighted with the end-result and we now have a great digital platform to support DRGN’s growth. Vishal Sodha, DRGN Drink Founder

Old New

SugaVida asked me to rebuild their website after 10+ years in-market. The site is eCommerce optimised. I created a new SEO-led architecture, wrote the health-led copy, art-directed and optimised the imagery, and translated the new packaging identity to the digital design.

Integrated eCommerce site; creative application of new packaging design; business, brand, product and SEO-led content; health copywriting (regulated claims); imagery and video co-creation/optimisation; eMail marketing setup; Google integrations.

Rich transformed our 10-year-old website to the all new sugavida.com. He has an unusual mix of technical and creative skills, he always does what he says he will do, and has been a pleasure to work with. Alice McSeveney, SugaVida Marketing.

Old New

A few years back, GOODMINZ became a plant-based pioneer. I created the products, brand, and, of course, built the brochure-style website, including architecture/design, all content, and on-site influencer collaboration. Early presentations to Sainsbury and Tesco were a success.

Brand identity, product development; brochure-style website; brand and product content creation; imagery co-creation/optimisation; Google integrations.

I’ve created a series of GOODMINZ recipes pimped with herbs, spices, seeds, fruits and other ingredients. Being able to take the flavours in any direction is amazing. GOODMINZ is so clever and delicious, it’s THE new thing. Niki Webster, Influencer/Cookbook Author, Rebel Recipes.

SAIDA MIA asked me to help re-launch her African foods business. I created the eCommerce website to optimise the new business and brand concept. I created the brand identity and label designs, and worked with the manufacturer to create the product concept and recipes for the first products.

Business re-launch; Integrated eCommerce site; application of new packaging design; business, brand, product and SEO-led content; imagery co-creation/optimisation; eMail marketing setup; Google integrations; brand identity; label design; product development.

Richard has been brilliant in helping me relaunch my African food products business. I love the work he has done, my website and brand is amazing. I now have a great foundation to spread the word and take people on a culinary adventure around the fantastic flavours of Africa, I can’t wait! Saida at SAIDA MIA

The Food & Drink Festival Online 2020 was a rapid response to the COVID crisis. In Summer 2020, our community found itself with no festivals to sell at. In 7 days, in collaboration with the Food Hub group, I launched the first response online market, followed by various others!

Rapid initiative launch; website design/build; community producer collaboration; all content; PR and influencer collaborations.

Response to the Festival was amazing. In 3 months the site had 3,128 users, 4,650 sessions, 3 pages per session, and 3 minutes average time on site. It gained coverage in The Times Online, The Telegraph, Olive Magazine, London Unattached, Feast Magazine, and Delicious Magazine.


Previously in Rich’s Kitchen, I served a plateful of branding, packaging and website development projects for food & drink businesses. And, with my chef’s hat on, I also have extensive innovation/NPD experience.

McCormick-Schwartz, Fortnum & Mason Plc, Tanfield Foods, Bakehouse, FareShare, Michelin Star Chef Marc Fosh, Tropical Wholefoods, Paramount Seafoods, Clarence Court, Claire’s Handmade, Summer Isles Foods, Hebridean Smokehouse and more…

Beers, Condiments, Dairy, Desserts, Fruit & veg, Eggs, Energy drinks, Ethnic, Fair-trade, Charity, Foodservice, Free-from, Health, Juices, Luxury retail, Chef, Foodservice, NPD, Plant-based, Preserved, Co-operative, Ready meals, Snacks, Tea, Vegan, Wine, and World foods.

Talk Turkey

An exploratory discussion about optimising your digital business.

We will discuss what you want to achieve online, how we could work together, your business, products, brand, current digital platforms, and your marketing.

Richs Kitchen Leiths Icon
Richs Kitchen Digital Marketing Institute Icon
Richs Kitchen Imperial College Icon
Richs Kitchen Institute Brewers Distillers Icon