Super-tasty digital for food and drink businesses

About Rich

Welcome to my digital kitchen.

Over 20+ years, I’ve served digital and brand services to a plateful of amazing food and drink businesses – B2C and B2B, and across most categories.

I have a Diploma in Digital Marketing (DMI), an MBA in Innovation Management (Imperial), and cut my teeth in London’s world-leading marketing and web agencies working on brands like General Foods, Kodak, NatWest and Microsoft.

On my foodie plate, I’m trained as a chef (Leith’s), certified in plant-based foods (Chad Sarno/Rouxbe), qualified in wines & spirits (WSET), and in spirits distilling (IBD). Along the way, I ran one of the UK’s top 40 hotel/restaurants, cooked in a few Michelin Star kitchens, and studied Environmental Science in the wilds of Wales.

Services

Websites – based on WordPress and its ecosystem.
Content and Strategy services – platform agnostic (Shopify etc.).

Corporate or function-led website build (WordPress)
eCommerce website build (WooCommerce or stockist-optimised)
Brand application and rebranding
On-site conversion and experience optimisation
On-site SEO (technical and page)
Marketing integrations
Google integrations

Content audit and planning
Business, product, and SEO-led content
Copywriting and editing
Imagery art-direction and high-end retouching
Graphics production
Video production

Digital strategy
Digital and SEO audits
Keyword planning and research
Customer personas and journey mapping
Competitive intelligence and positioning
Google Analytics and reporting

Google and digital marketing is constantly changing.

To optimise your website and online business, the place to start is my free SEO Website Audit.

Within 24 hours of completing the form here, I will send you a personalised audit report, together with food or drink business optimisation suggestions.

This report will help you improve your digital performance for 50 factors across: Common SEO Issues, Speed Optimisations, Server and Security, Mobile Useability, and Advanced SEO.

Rich has been a pleasure to deal with. He goes that extra mile to deliver ideas and solutions, and his attention to detail is extraordinary. I’m delighted with the end-result and we have a great digital platform to support DRGN’s growth. Vishal Sodha, DRGN Drink.

DRGN asked me to rebuild their website for their next stage of growth. On-site commerce is reimagined with links to DRGN’s online stockists. I re-created a product/SEO-led architecture, all content, and translated the brand’s marketing materials across the new digital design.

Stockist-linked commerce site; creative application of existing branding; business, brand, product and SEO-led content; health copywriting (regulated claims); imagery and video co-creation/optimisation; eMail marketing setup; Google integrations.

Old New

Rich transformed our 10-year-old website to the all new sugavida.com. He has a great blend of technical and creative skills, he always does what he says he will do, and has been a pleasure to work with. Alice McSeveney, SugaVida Marketing.

SugaVida asked me to rebuild their website after 10+ years in-market. The site is Ecommerce optimised. I re-created a product/SEO-led architecture, all content, and translated the brand’s new packaging identity across the new digital design.

Integrated eCommerce site; creative application of new packaging design; business, brand, product and SEO-led content; health copywriting (regulated claims); imagery and video co-creation/optimisation; eMail marketing setup; Google integrations.

Old New

I’ve created a series of GOODMINZ recipes pimped with herbs, spices, seeds, fruits and other ingredients. Being able to take the flavours in any direction is amazing. GOODMINZ is so clever and delicious, it’s THE new thing. Niki Webster, Influencer/Author, Rebel Recipes.

A few years back, GOODMINZ became a plant-based pioneer. I created the products, brand, and, of course, the brochure-style website, including branding, architecture, content, and on-site influencer collaboration. Presentations to Sainsbury and Tesco were a success.

Brand identity, product development; brochure-style website; brand and product content creation; imagery co-creation/optimisation; Google integrations.

Richard has been brilliant in helping me relaunch my business. My website and brand is amazing. I now have a great foundation to spread the word and take people on a culinary adventure around the fantastic flavours of Africa, I can’t wait! Saida at SAIDA MIA

SAIDA MIA asked me to help re-launch her African foods business. I created the eCommerce website, brand identity and label designs. I provided growth and marketing mentoring. And, I worked with the manufacturer to create the range concept and product recipes.

Business re-launch; Integrated eCommerce site; application of new packaging design; business, brand, product and SEO-led content; imagery co-creation/optimisation; eMail marketing setup; Google integrations; brand identity; label design; product development.

foodanddrinkfestival.uk

Response to the Festival was amazing. In 3 months the site had 3,128 users, 4,650 sessions, 3 pages per session, and 3 minutes average time on site. It gained coverage in The Times, The Telegraph, Olive Magazine, London Unattached, Feast Magazine, and Delicious Magazine.

The Food & Drink Festival Online 2020 was a rapid response to the COVID crisis. In Summer 2020, our community found itself with no festivals to sell at. In 7 days, in collaboration with the Food Hub group, I launched the first response online market, followed by various others!

Previous

McCormick-Schwartz, Fortnum & Mason Plc, Tanfield Foods, Bakehouse, FareShare, Michelin Star Chef Marc Fosh, Tropical Wholefoods, Paramount Seafoods, Clarence Court, Claire’s Handmade, Summer Isles Foods, Hebridean Smokehouse and more…

Beers, Condiments, Dairy, Desserts, Fruit & veg, Eggs, Energy drinks, Ethnic, Fair-trade, Charity, Foodservice, Free-from, Health, Juices, Luxury retail, Chef, Foodservice, NPD, Plant-based, Preserved, Co-operative, Ready meals, Snacks, Tea, Vegan, Wine, and World foods.

Tally

134

Projects Managed

51

Happy Clients

25

Web Developments

35

SEO Done

28

Brands Developed

321

Copy Written

385

Images Created

174

Illustrations Drawn

220

Packs designed

36

Logos Designed

46

Strategies Delivered

36

Collaborations

Process

Click on the image to view my example kanban workflow for a new or existing website. This was created in the Notion app. As part of project planning, I set up a shared project space in Notion, with project-specific kanban.

Food Thought

Digesting Digital

Sign-up to my monthly newsletter ‘Digesting Digital’ covering digital news to help food and drink businesses improve their online business.

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